Supply-side

If you have HCP inventory to monetize (a portal, an EHR or point-of-care surface, a telehealth or digital pharmacy platform, a native or content-monetization network) or an audience you’d rather activate than hand off to someone else, this is what runs for you.

Three things that matter here

Publisher Manager runs a multi-channel auction on your HCP-qualified inventory: open programmatic, private marketplace, and direct guaranteed placements, while you keep the margin, the data, and the client relationship instead of renting someone else’s trade desk. More in Publisher Manager.

Identity resolution and audience onboarding turns raw audience inputs into NPI-level audiences, delivered as a BYOD file or through a direct CDP connection. It’s audience infrastructure that’s yours, not a byproduct of running campaigns through somebody else’s platform. More on identity resolution.

White-label operation puts the platform under your brand and domain, with a contractual right to purchase the source code from day one, and Managed Ad Ops available if you’d rather not run the day-to-day yourself. More on white-label operation.

Why not a managed service, or building it yourself

Managed-service intermediaries keep the margin, the data, and the client relationship on their side of the table instead of yours. Building it yourself is possible for a well-capitalized publisher or data owner, but the expensive part was never the bidder: it’s HCP identity resolution and NPI-level attribution, and that work is already built and running here.

Also running campaigns or buying media directly? See Demand-side, or the full platform.

Get in touch

Prefer to read first? Download the supply-side one-pager.