Demand-side

If you’re a pharma brand, agency, or point-of-care/EHR/pharmacy network running campaigns against HCP audiences (buying media, targeting on clinical signal, and needing proof of delivery down to the individual provider), this is what runs for you.

What runs for you

The Rules Engine compiles a plain-language target description into executable targeting logic against structured NPI-level data, with reach forecasted and the rule validated before spend commits. More on the Rules Engine.

NPI-level attribution (PLD) resolves delivery to the individual provider, not a segment or a household. It’s the level of attribution you buy directly. More on PLD.

Identity resolution is the layer underneath both: raw inputs resolved to NPI-level identity, without which NPI-level attribution isn’t possible at all. More on identity resolution.

White-label operation puts the platform under your own brand if you run your own demand stack, with a contractual right to purchase the source code and Managed Ad Ops available if you’d rather not run the day-to-day. More on white-label operation.

Point-of-care campaigns

A meaningful share of what runs on this platform reaches providers at the point of care, inside the EHR and practice-management software they use during the course of care, not a separate ad-supported browsing session. Point-of-care supply connects like any other integration: the same Rules Engine and NPI-level attribution already run against it, resolving delivery back to the individual provider rather than a device or browsing session.

Why not a generic adtech stack, or building it yourself

Renting a seat inside someone else’s DSP means no control over segment logic and no attribution deeper than what that seat exposes. Generic adtech stacks bolt healthcare identity and attribution on afterward instead of building it into the core. Building it yourself is possible if you’re well-capitalized, but the expensive part was never the bidder: it’s HCP identity resolution and NPI-level attribution, already built and running here.

Also monetizing your own inventory? See Supply-side, or the full platform.

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Prefer to read first? Download the demand-side one-pager.